Same, Same, but Different housing moreThe second book in the

moreThe second book in the series is about the swedish office Gustav Appell Arkitektkontor

the outcome can be unpredictable and dangerous

moreWe are invited to travel through Manhattan’s playgrounds

Motivated by the sorry state of the current fashion system and its exploitative labour practices

Same, Same, but Different housing moreThe second book in theSame, Same But Different challenges the taboo of using the same idea twice. Over 3 years, Max Siedentopf sent a series of ideas in the shape of drawingsmoreand short descriptions to over 50 international photographers to quite literally photograph the same idea. In our constant hunt for unique ideas and authenticity, we often forget that execution matters just the same. Maybe even more.