The Brandgym - A Practical Workout For Boosting Brand And Business Robert D. Kaplan In an era where many

In an era where many thinkers predict rising geopolitical competition and tension

Lemieux takes this controversial and complex topic and makes it understandable

whose long-hidden love affair breaks all the rules

Dick Wilson places events in China in the context of what is happening to the Chinese community outside the People's Republic - in Hong Kong

The Brandgym - A Practical Workout For Boosting Brand And Business Robert D. Kaplan In an era where manyUsing the attributes from real managers and directors who have built successful brands, this book offers a practical program of "workouts" that analyze the fundamental reasons behind the success of brands across a range of business areas. It will help brand managers ensure the healthy life of their brands by focusing on the attitudes, behaviors, and techniques that make sustained brand growth happen.