How Star Wars Conquered the Universe: The Past, Present, and Future of a Multibillion Dollar Franchise Condition:Like New Publication Date: 03 Apr 2008

Publication Date: 03 Apr 2008

The end of the cold war was thought to signal the triumph of Western capitalism over Communism

Cover design: Luke Bird

Author: Peter Mansfield

How Star Wars Conquered the Universe: The Past, Present, and Future of a Multibillion Dollar Franchise Condition:Like New Publication Date: 03 Apr 2008In 1973, a young filmmaker named George Lucas scribbled some notes for a far fetched space fantasy epic. More than forty years and $37 billion later, Star Wars related products outnumber human beings, a growing Stormtrooper army spans the globe, and 'Jediism' has become a religion in its own right. Lucas's own creation has grown into far more than a cinematic classic; it is, quite simply, one of the most lucrative, pivotal, and interactive franchises