Hot Text: Web Writing That Works Condition:Well Read Before his death in 1964

Before his death in 1964 he produced fourteen bestselling Bond books

John le Carré’s new novel

In this savagely audacious novel

Through uncanny historical parallels

Hot Text: Web Writing That Works Condition:Well Read Before his death in 1964Attention, Web writers! This book will show you how to craft prose that grabs your guests' attention, changes their attitudes, and convinces them to act. You'll learn how to make your style fast, tight, and scannable. You'll cook up links that people love to click, menus that mean something, and pages of text that search engines rank high. You'll learn how to write great Web help, FAQs, responses to customers, marketing copy, press releases, news