Insanely Simple: The Obsession That Drives Apple's Success Condition:Good ' New York TimesA SMALL

' New York TimesA SMALL TOWN IS HIDING BIG SECRETS

Moll Flanders is also a romance

Nike founder and board chairman Phil Knight “offers a rare and revealing look at the notoriously media-shy man behind the swoosh” ( Booklist

two rival sneaker brands were born

Insanely Simple: The Obsession That Drives Apple's Success Condition:Good ' New York TimesA SMALLSimplicity isnt just a design principle at Appleits a value that permeates every level of the organization. Its what helped Apple recover from near death in 1997 to become the most valuable company on earth in 2012. As ad agency creative director, Ken Segall played a key role in Apples resurrection, helping to create such critical marketing campaigns as Think Different and naming the iMac. This book makes you a fly on the wall inside a conference room