George Lois: The Big Idea: On Creating the Big Idea Fredrik Axling Graduated as a film director

Graduated as a film director from the Danish Film School in 1973

away from the crowd

I was introduced to a soap opera director and then given free rein to shoot on set

“There are those who would have us believe that the scariest of monsters dwell in the shadows & that we must be on permanent guard

George Lois: The Big Idea: On Creating the Big Idea Fredrik Axling Graduated as a film directorFirst edition of George Lois: The Big Idea: On Creating the Big Idea (2008). Medium format hardback in fine condition. Slight wear to outer book jacket. Please see photos for reference. About George Lois is advertising s most famous art director. He founded the creative revolution that spawned modern advertising, as his iconoclastic talent created icons dramatizing the problems, solutions, foibles, and promises of American life. Astute media critics