COMMUNICATING FASHION BRANDS cps-class-03 Ideal For School
Description
Ideal For School
– Ensures students gain a good understanding of the IB History topic through an engaging
deepen conceptual understanding and develop problem-solving skills through practice questions
Highly praised for its organized and readable presentation
COMMUNICATING FASHION BRANDS cps-class-03 Ideal For SchoolThis book demonstrates how fashion brands communicate, why the practice is significant within wider society and how it can be perceived as culturally meaningful. Enabling readers to connect the tools and techniques of communication with their theoretical underpinnings and historical antecedents, the book shows how these methods can be applied in practice. The authors utilise social, consumer and cultural theory, and frameworks rooted in psychology,
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