Roe Ethridge: American Spirit Brand_RØDE Brilliant metering

Brilliant metering

Superb photography is interspersed with essays by experts from the worlds of technological innovation

while the angled-type models employ Nikon’s original total reflection prism

fingerprints and smudges

Roe Ethridge: American Spirit Brand_RØDE Brilliant meteringIn American Spirit, New Yorkbased conceptual photographer Roe Ethridge (born 1969) presents an unabashedly gorgeous collection of mountainous vistas and meta advertising spreads that riff on the name of the eponymous cigarette brand. Wide open views of Western peaks are interspersed with close shot portraits, still lifes and consumer imagery, a Manifest Destiny atlas for the post internet era.