Air Jordan 4 Retro SP x Union - Off Noir/Light Fusion Red Noon Goons Printed branding detail on right

Printed branding detail on right arm sleeve

and youth fashion culture of New York City

vibrant color palettes and heavy use of the color blue

Master simplicity

Air Jordan 4 Retro SP x Union - Off Noir/Light Fusion Red Noon Goons Printed branding detail on rightFor Chris Gibbs, owner of UNION LA, basketball culture has a direct line and organic flow into streetwear. So its fitting that the latest round of the ongoing Jordan x UNION partnership sees that train of thought through. It acknowledges the feeling and emotion of Jordan beyond the arena, continuing an effort to capture a holistic view of the late '80s and early '90s defined by advertising, music, street styleand yes, a few magic, competitive moments.